BERLIN, March 7, 2025 (WAM) – Emirates concluded its participation at ITB Berlin 2025, one of the world’s largest tourism and travel trade fairs, by securing 11 strategic agreements over the course of the three-day event.
According to a statement released on Friday, the airline held 270 high-level meetings and welcomed over 6,000 visitors to its pavilion, which showcased the products of its new A350 fleet cabin, as well as its sustainability initiatives.
During ITB Berlin, Emirates also renewed its Memorandum of Understanding (MoU) with the Austrian National Tourism Office (ANTO), further strengthening its commitment to attracting travelers from its global network to explore Austria. This renewal coincided with the 20th anniversary of Emirates’ operations in Vienna, a route that has transported more than 5 million passengers between Dubai and the Austrian capital since its inception. 
In a similar move to boost tourism to Malta, Emirates signed an MoU with the Malta Tourism Authority to enhance tourism to the Mediterranean island, connecting it with travelers across the airline’s global network.
ITB Berlin 2025 also served as a key platform for Emirates to reinforce its partnerships within the cruise industry. The airline’s dedication to promoting Dubai as a premier global cruise destination was underscored through expanded collaborations with TUI Cruises, Costa Cruises, and AIDA Cruises.
The partnership with TUI Cruises was strategically extended to coincide with the arrival of the second ship from the operator, which will make Dubai its home port for the 2025/2026 cruise season.
Additionally, the expanded agreement with Costa Cruises, which will run through 2027, will see both companies work together to enhance transportation solutions between Dubai International Airport and the Dubai Harbour cruise terminal.
Emirates also utilized ITB Berlin as a platform to expand its collaborations with leading global travel platforms, further reinforcing its commitment to providing a superior customer experience from booking to boarding.
The airline strengthened its long-standing partnership with Expedia Group, allowing travelers to better customize their journeys when flying with Emirates.
Furthermore, Emirates renewed its agreement with Trip.com, broadening the platform’s global presence while leveraging the airline’s extensive international network. The partnership includes joint promotional efforts in key Asian and European markets, which remain strategic for both Emirates and Trip.com.
Through these initiatives, Emirates continues to build on its global reach and position as a leader in the aviation and tourism sectors.
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