As the cabaret musical Drama Queen arrives on the Côte d’Azur this September, a common question arises: Why are tickets so expensive? The creative team provides an answer, inspired by Hermès legend Jean-Louis Dumas: “Expensive is when you pay and don’t understand why. Costly is different — the price reflects the real work and craft behind it.”
For the producers, this principle is essential. Every element — from custom-made costumes and live music to intricate choreography — is created by hand with care and precision. The cost reflects the dedication, expertise, and effort behind each detail. This is not simply expensive; it is costly because it embodies true artistry and passion.
Behind the scenes, months of preparation unfold. Scripts rewritten late at night, original music, and coordination of artists from eight countries all take place behind the curtain. Flights, accommodation, meals, and salaries are meticulously organized. By Vera Agency’s support has been critical for smooth logistics and local partnerships.
To audiences, the spectacle may seem pure glamour — sparkling costumes, champagne tables, and Ekaterina Varnava’s magnetic presence. Yet the team stresses, “Magic doesn’t happen by itself. It comes from structure, effort, and respect for every contributor.”
The irony is that the more flawless the performance, the less the effort is visible. When the lights shine in Beaulieu-sur-Mer, the preparation is revealed not in sets or costumes but in the audience’s emotions and connection. It highlights the difference between something expensive and something truly worth the cost.
Drama Queen is more than a show; it is an immersive encounter where theatre, cabaret, and personal storytelling merge. On the French Riviera, where luxury is routine, it offers a singular, unforgettable experience.
On September 2nd and 3rd, Circe Restaurant hosts Drama Queen, providing an intimate stage-audience connection. With only two nights to experience it, the event is rare and unmissable, thanks to By Vera Agency’s essential contribution.
Vera Bonillo, founder of By Vera Agency, has realized dreams in Paris and Monaco, working with luxury brands such as Louis Vuitton, Brunello Cucinelli, and Rolex. Guided by the belief that challenges are opportunities, she created a concierge agency transforming complex events into effortless experiences — from fashion shows and art exhibitions to private requests. Known as a “fairy” of the luxury world, Vera crafts extraordinary moments for every client.
