During the 2026 World Economic Forum in Davos, participants of Gemvest took part in discussions dedicated to alternative investments, with a particular focus on the future of the luxury and jewelry industries. While alternative assets remained an important topic, artificial intelligence unexpectedly became one of the central themes shaping conversations across sectors.
Within the jewelry and gemstone industry, AI was discussed not as a disruptive force, but as a developing tool whose role remains limited and highly context-dependent.
Can AI help the jewelry industry?
The answer, according to Gemvest participants, is both yes and no. For the mass market, AI already shows strong potential: it can shorten production cycles, optimize processes, and generate a broader range of design ideas. In this segment, AI may significantly improve efficiency and scalability.
However, in high jewelry and artistic craftsmanship, where the core value lies in concept, artistic vision, and human intent, AI cannot replace the creator. Instead, it may serve as an assistant — a source of inspiration or a generator of unconventional ideas — while the human role remains central. Rather than replacing artistry, AI may ultimately contribute to the industry’s evolution.
Current level of AI integration
At present, AI is only beginning to enter the jewelry industry. Creative AI projects often exist separately from actual production, while manufacturers rarely engage deeply with AI-driven creativity. One of the main challenges lies in the gap between algorithmic concepts and physical feasibility: designs generated by AI are frequently impossible to realize using real materials and current technologies. Looking ahead, Gemvest experts believe that closer collaboration between artistic vision, technical expertise, and AI tools could help bridge this gap.
Will AI change the value of jewelry objects?
The discussion highlighted a fundamental tension between ideal digital imagery and real-world craftsmanship. Even the most perfect AI-generated design must still be translated into physical form, where materials, limitations, and human decisions play a decisive role. AI is not seen as a competitor to human creativity, but as a tool. Without human imagination, intent, and authorship, AI remains a program rather than a creator.
Impact on high jewelry and gemstones
AI is unlikely to replace human expertise in the selection and evaluation of natural gemstones. The assessment of color, inclusions, rarity, and value still depends on trained human perception and experience. However, AI may play a role in identifying synthetic stones and supporting technical verification processes. Regardless of whether a design originates from AI or a human sketch, the act of creation by skilled artisans remains a creative process in itself.
AI as an expert or trust mechanism
The market is not yet ready to accept AI as a source of authority in gemstone valuation, provenance, or investment attractiveness. AI currently lacks sufficient data quality, material understanding, and contextual awareness. Errors remain frequent, often due to limited resources and incomplete industry datasets.
The potential use of AI in transparency and security — for example, through blockchain-based tracking systems — was discussed as a theoretical possibility. However, these technologies are still in development and far from global implementation.
Authorship and originality
One of the most sensitive issues raised was authorship. If algorithms learn to replicate the DNA of a brand or a master jeweler, the industry may face serious challenges in distinguishing original works from perfect replicas. This question is expected to become one of the defining ethical and legal debates in the coming years.
Anna Ginsburg, Co-Founder of Gemvest:
“Artificial intelligence will not replace artistic vision in high jewelry. At its best, it can expand the creative horizon — but meaning, authorship, and value still begin with the human mind.”
Daria Ginsburg, Co-Founder of Gemvest:
“In gemstones and high jewelry, experience and the trained eye remain irreplaceable. AI is a tool, not an authority — and the market clearly understands this distinction.”
About GEMVEST
Gemvest is an international investment and advisory company based in Singapore, focusing on natural gemstones and investment-grade diamonds as alternative investment assets. With over 15 years of experience, the company operates at the intersection of luxury, craftsmanship, and long-term value preservation. Gemvest advises private clients, collectors, and investors on gemstone selection, market dynamics, and investment strategies, with a strong focus on transparency, expertise, and a human-centered approach to value in a rapidly evolving global market.
