The Cannes Film Festival drew its usual crowd of stars and tastemakers this year, and among them was Amy Keed, the luxury fashion and beauty entrepreneur who turned heads as she walked the red carpet at a string of high-profile premieres. She moved comfortably among the international celebrities, industry figures, and invited guests who had travelled from every corner of the globe.
Keed is the founder of KEED & CO and Keed Cosmetics, two brands that have helped define her as part of a fresh wave of entrepreneurs blending luxury fashion, beauty innovation, and creative enterprise. Her visit to the French Riviera added another chapter to a career that continues to gain momentum well beyond her home market.
A standout moment of the trip came when she attended the Beach Ball Gala Dinner & Congress Awards, held inside the storied Hôtel Barrière Le Majestic Cannes. Hosted by Thomas Misse and Marek Harmony, the invitation-only evening gathered notable names from business, fashion, entertainment, media, and philanthropy at the height of the festival season.
Guests from more than 29 countries gathered to honour excellence in business, innovation, the arts, and social impact.
The gala welcomed distinguished guests representing more than 29 countries and unfolded across an elegant dinner, live performances, and cultural showcases, capped by the Congress Awards ceremony that recognises achievement in business, innovation, the arts, and social impact.
By stepping out at both the Cannes premieres and the Beach Ball Gala Dinner & Congress Awards, Keed signalled her steady push into the worlds of international fashion, beauty, media, and luxury, and underlined her place among the rising female entrepreneurs earning recognition on the global stage.
