The Cannes Yachting Festival has once again set the gold standard for nautical events, and I was thrilled to be part of its record-breaking 2025 edition. As a Motor Boat Journalist and Oceanpreneur, I left the iconic Bay of Cannes not only inspired by the industry’s innovation but also convinced of the immense value such premier shows offer in connecting creators, brands, and storytellers.
The 2025 festival was a masterclass in scale and curation. Witnessing 711 boats, including 147 world premieres, across the vibrant Vieux Port and Port Canto was a privilege. From the majestic superyachts to the innovative power catamarans and the world’s largest fleet of new sailing yachts, the event was a true immersion into the future of maritime living and technology.
A Partnership of Passion and Precision
My experience was profoundly enriched by the gracious hospitality of Prestige Yachts and the seamless access afforded by a VIP Press Pass from the festival’s exceptional organizational team. This support is invaluable for a journalist, enabling a deep dive into the nuances of design, performance, and sustainability that define today’s leading vessels.
It is through such collaborative partnerships that the most compelling industry stories are born. Engaging directly with engineers, designers, and executives on the docks allows for a level of insight that simply can’t be replicated elsewhere. The ability to step aboard, feel the craftsmanship, and understand the vision behind each world premiere is essential for authentic and impactful storytelling.
The Power of Live Events in a Digital World
In an era of digital overload, the Cannes Yachting Festival reaffirmed the irreplaceable power of a live, on-water show. The energy of 56,000 passionate visitors, the buzz of deal-making, and the tangible excitement around new launches create a unique ecosystem. For a journalist, it’s the perfect storm of news, networking, and hands-on education.
The festival’s flawless organization—from the efficient sea shuttle service to the thoughtfully segmented “universes”—ensured that every moment was productive and every innovation was accessible. It is a blueprint for how to execute a world-class boating event.
An Invitation for Future Collaboration
To the organizers of the world’s leading boat shows: my experience at Cannes is a testament to how a successful partnership between a show, its exhibitors, and the press can generate global resonance. I am eager to bring this same enthusiasm, editorial rigor, and extensive audience reach to your event.
I specialise in translating technical excellence into engaging narratives that captivate both seasoned enthusiasts and a new generation of ocean advocates. By inviting me as a guest, you are not just hosting a journalist; you are gaining a dedicated partner committed to amplifying your event’s success and highlighting your exhibitors’ breakthroughs to a global audience.
Let’s connect and discuss how we can collaborate to make your next show a resounding success.
About: Ian Scarffe
Ian Scarffe is a respected Motor Boat Journalist and Oceanpreneur and founder of Marina Pods. With a passion for maritime innovation, design, and sustainable practices on the water. His work connects industry leaders with a global community of boating enthusiasts, offering in-depth analysis, reviews, and insights into the evolving world of yachting.
About: Cannes Yachting Festival
Founded in 1977, the Cannes Yachting Festival is a true celebration of excellence and the art of living for professionals and all those who love the sea around the world.
