The New Credibility Currency
By 2025, your online profile acts like a résumé in motion.
Social networks still spark awareness, but credibility now leans on presence in trusted media spaces.
Malaysian founders have learned that being featured on reputable news sites elevates perceived authority across local and international audiences.
From Posts to Publications
The familiar approach relied on Facebook ads or influencer boosts.
The shift is toward publishing founder features and thought pieces on international outlets such as Washington Morning, Asian Morning, The Economic World, Londoner Post, and National Insider.
These platforms offer durable discovery.
Where posts vanish from timelines, indexed articles continue to rank on Google for brand and founder searches.
Authority Through Storytelling
The standout approach is story first and product second.
Articles that share purpose, setbacks, and takeaways make brands relatable.
Audiences reward sincerity, which often leads to later sales or partnership deals.
To ensure clarity and reach, many Malaysians hire professional writers to shape newsroom tone articles that quietly include SEO for phrases like Malaysian startup founder and business growth tips.
Visibility Beyond Borders
International visibility often triggers regional interest.
One feature can catalyse collaboration offers or coverage requests from new markets.
A Kuala Lumpur based wellness company saw inquiries from Singapore and the Philippines within a week of its story going live.
For a cost conscious small business scene, these mentions provide powerful reach without heavy ad budgets.
The Rise of Accessible PR
Big ticket retainers are no longer the only path to media coverage.
Founders can submit press releases on their own or have professionals prepare and publish within a few days.
This access levels the field and equips startups with credibility signals that once favoured large corporations.
Looking Ahead
Amid rising online noise, founders who commit to storytelling and earned media will stand out.
Recognition on reputable sites and strong Google visibility signal trustworthiness to customers, investors, and partners.
For many Malaysian entrepreneurs, this has moved from optional to essential.
(Article prepared by Novique News, a platform dedicated to helping entrepreneurs and creators share their stories through credible online publications.)
Learn more at Washington Morning
Learn more at Economic World
Learn more at Londoner Post
Learn more at National Insider
Learn more at Asian Morning
