Munich, August 2025 — In a refined celebration of cross-cultural fashion, cultural curator Anna Stukkert and designer Noura Elmassaoudi introduced an exclusive dirndl under the IVY ROSE label, marking the official start of the fashion season leading into Oktoberfest 2025.
The couture piece, titled “Velvet & Allure,” artfully merges Bavarian tradition with the luxurious flair of the Mediterranean. Inspired by the sensuality of southern Italy, the design features lush velvet, intricate floral accents, and a tailored silhouette — an ode to powerful femininity and timeless style, created for the extraordinary woman.
The visual campaign was brought to life through the lens of photographer Ewa Wiese, with beauty direction by Lilie Bade and creative direction, styling, and design by Noura Elmassaoudi. The imagery captures the essence of the dirndl — bold, elegant, and deeply rooted in artisanal excellence.
The piece was unveiled during a private gathering at Noura’s Munich atelier, where close collaborators and friends joined in an intimate presentation — setting the tone for the fashion narrative of Oktoberfest 2025.
“Velvet & Allure” is a unique couture piece, available in a single size and will not be reproduced. Private appointments and inquiries are available upon request.
For Press & Appointments:
Noura Elmassaoudi Atelier
Frauenplatz 13, 80331 Munich, Germany
style@nouramunique.de
www.nouramunique.de (http://www.nouramunique.de/)
Instagram: @noura_elmassaoudi (https://instagram.com/noura_elmassaoudi)
Creative Team:
Photography – @ewa.wiese (https://instagram.com/ewa.wiese)
Hair & Makeup – @liliebade (https://instagram.com/liliebade)
Styling, Design & Art Direction – @noura_elmassaoudi (https://instagram.com/noura_elmassaoudi)
